Internet Marketing

What is Online Marketing?

Web Marketing is application of Internet and related innovations to achieve the company's marketing goals.

Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product and services, provide info to prospective clients and to reach various geographical regions and specific niche markets.

CONSUMER centered marketing is the secret for success of any company. Concentrating on consumer wants and needs will help a service to please actually to delight its consumers more effectively and effectively. Building close relationships and keeping existing consumers is very essential due to the fact that acquiring a brand-new consumer is costly than keeping the existing client.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very essential.

Web Marketing Tools

Search Engine Marketing

Due to the fact that 85% of Internet surfers use search engines to find brand-new sites, search Engine marketing is important. Research study reports reveal that most of online purchases originate from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of online search engine traffic.

Email Marketing

Email marketing can be utilized to drive sales, supply consumer service and to construct close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.

Affiliate Marketing

This is called the earnings sharing organisation model. Affiliate marketing is one website (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Because you pay only for performance, affiliate marketing is risk free and cost effective advertising. Affiliate marketing enables services to reach niche markets in a more cost effective manner.

Banner Advertising

When its present for the very first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not acceptable banner advertising still considers as an effective branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be used to spread the word about your organisation amongst the target market. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new sites. Hotmail is among the very first examples of Viral Marketing.

Promotion

Promotion is about creating awareness, building trust and credibility. Online news release circulation plays the primary role in this.

Search Engine marketing is important due to the fact that 85% of Internet web surfers utilize search engines to find new websites. Email marketing can be utilized to drive sales, offer customer service and to develop close relationships with the clients. E-mail marketing is a cost reliable Internet Marketing tool and the outcomes can be easily measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new sites.